The Power Of The Pen Keyboard

A couple posts ago I pointed a hellbent finger at a couple insurance companies with the word “Farm” in their titles who just so happened to put out near-simultaneous TV advertisements that take unnecessary pokes at bike commuters.

What I neglected to mention was that I wrote emails to State Farm and Farmers respetively taking them to task for the commercials and their underlying themes. To date I haven’t heard diddly from Farmers, but in my inbox this morning I found the following unsigned response from State Farm:

Thank you for your email regarding our advertisement that features a cyclist riding his bike to work. We have read your concerns and those of others with similar concerns. We take very seriously each letter, email and blog comment we receive.

I discussed the perception of this ad with others at State Farm, and we decided the right thing to do would be to discontinue it. We will remove this ad as quickly as possible from the current rotation schedule.

We are sorry the advertisement offended anyone. Our intention with this particular ad was to recognize and empathize with the everyday challenge of high gas prices, and suggest that State Farm could help by providing lower auto insurance rates than a person may be receiving from their current provider. But, clearly we have heard your concerns.

This change is being communicated directly to those who have corresponded with us, but I also ask that you pass this message along to others whom you know have a similar concern about this ad. Please know that State Farm is very concerned about doing what we can to improve the health, safety and environment in our communities. For example, in numerous states, employees can earn up to $1.50 a day by ridesharing, walking, or riding a bike to work. We also have more than 1,200 employees participating in van pooling throughout the country.

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Will Campbell arrived in town via the maternity ward at Good Sam Hospital way back in OneNineSixFour and has never stopped calling Los Angeles home. Presently he lives in Silver Lake with his wife Susan, their cat Rocky, dogs Terra and Hazel, and a red-eared slider turtle named Mater. Blogging since 2001, Will's web endeavors extend back to 1995 with, a comprehensive theater site that was well received but ever-short on capital (or a business model). The pinnacle of his online success (which speaks volumes) arrived in 1997, when much to his surprise, a hobby site he'd built called VisuaL.A. was named "best website" in Los Angeles magazine's annual "Best of L.A." issue. He enjoys experiencing (and writing about) pretty much anything creative, explorational and/or adventurous, loves his ebike, is a better tennis player than he is horr golfer, and a lover of all creatures great and small -- emphasis on "all."