Putting the Ad in Bad: Ed Hardly

I’ve been biking by this latest (click for nominal enlargification) in the curbside ad stand found on La Brea between 9th and Olympic now for a few days, and it induces a snicker in passing not only because of its perpetuation of such a lame and passé cult-of-celeb conceit, but also because I’m just enough of an Ed Hardy clothing hater to deduce an ulterior message from the image.

Certainly what the folks at EH so desperately want us  to do is rush out and buy their garments so that we can vicariously be like the alleged platinoid poptart pictured who is shown clad in the brand whilst fending off the paparazzi as she exits what looks to be the deathlessly trendy Ivy on Robertson, perhaps on her way to a breast augmentation consult, or maybe a reading for a juicy part on the next big pile of weekly stupid that’ll be coming out of the MTV series mill to a TV near you this summer.

My alternate snark on the staged scene is that her frustration isn’t with the encroaching parasitic tabloid photogs so much that they caught her wearing such ridiculous clothes. That, and she’s pissed because the Ivy carded her barely-legal ass and her assistant cousin is crosstown in Echo Park with her ID and her debit card. Shopping at American Apparel. You know, a classy place.

Published by


Will Campbell arrived in town via the maternity ward at Good Sam Hospital way back in OneNineSixFour and has never stopped calling Los Angeles home. Presently he lives in Silver Lake with his wife Susan, their cat Rocky, dogs Terra and Hazel, and a red-eared slider turtle named Mater. Blogging since 2001, Will's web endeavors extend back to 1995 with laonstage.com, a comprehensive theater site that was well received but ever-short on capital (or a business model). The pinnacle of his online success (which speaks volumes) arrived in 1997, when much to his surprise, a hobby site he'd built called VisuaL.A. was named "best website" in Los Angeles magazine's annual "Best of L.A." issue. He enjoys experiencing (and writing about) pretty much anything creative, explorational and/or adventurous, loves his ebike, is a better tennis player than he is horr golfer, and a lover of all creatures great and small -- emphasis on "all."