Yesterday, a new newspaper hit the streets of Los Angeles for the first time in the form of blogdowntownWeekly. This is important to me not just because I will always be a fan of ink and paper — especially in this age of contraction in which I absolutely  love to see new incarnations of the format born — but more directly because it was started by my friends Eric and Kathy Richardson as a physical companion to their long-running and popular blogdowntown blog.

And frankly while I’ve known a bunch of publishers of the various magazines and newspapers that I’ve worked on throughout my career, I haven’t known anyone who started a newspaper from the ground up before, let alone been acquainted with them on anything beyond a business level. Certainly I’ve never gone bike riding with them like I have had occasion to do with Eric and Kathy.

So in thinking about that unique distinction and connection, I decided I had to do something more than just rah-rah the first issue’s arrival here in my blog. I had to go physical with my cheerleading and be an actual supportive part of that first edition. So I put my money where my mouthpiece is and did something that in itself was a first for me: I bought an ad — a small one that looks a little something like this*:

The picture is one I snapped of Kathy and Eric and other cyclists in the background during the inaugural “Ten Bridges” ride I put together waaaaay back in 2007. It’s not the best image owing to us all being in motion on our bikes at dusk, but what it lacks in clarity it makes up for symbolically to me in that they’re both captured side by side coming westward along the historic 6th Street Bridge toward downtown. Toward the place that would define their future. And now that future is here.

Maybe I’m working to hard to contrive a connection between the photo and their new endeavor, but the sentiment I express is sincere.

* I haven’t had a chance to get downtown yet and grab me an actual copy so I’m not sure how the ad looks in real life, but that’s what my questionable graphic design skills hath wrought.