January 8, 2007 12:51 pm
Money Well Pfffft’d
Posted by Will under biking
On one hand after suffering through years of what I considered a decidedly anti-bike stance in the L.A. Times I gotta admit things have changed a bit of late. They had a great article featuring the Bicycle Kitchen’s and L.A. County Bike Coalition’s Monica Howe last week, one of a few pieces that have actually promoted rather than demoted the concept of commuting via two wheels.
Today in the Health section is another pro-cycling article by writer Bill Bechler, however it’s about what’s long been loathsome to me: custom bikes. Meaning those that can run as high as $8,000. For a bicycle.
People who’ve only ridden an old Schwinn cruiser on a bike path at the beach can find it hard to fathom riders’ willingness to happily drop $8,000 or more on rolling titanium and carbon fiber sculptures. They tend to dismiss it as a manifestation of the Southern California must-have-more attitude: Why drive a Honda when you can take out a loan and buy a Mercedes?
Wow, way to compartmentalize and generalize, uh… Bill. But sorry, it ain’t just beach-cruising moondoggies that find such wretched excess “hard to fathom.” I spent most of the past year and almost 1,600 miles in the saddle of a 30-year-old discard that I invested three hundred bucks bringing back to life and I wouldn’t trade that old steel steed for all the titanium in Chinanium. And prior to that my main ride for several years and around 6,000 miles was a $400 off-the-rack entry-level Giant OCR road bike. Hell I put 300 more miles on her in the last quarter of ‘06 when my first-stringer went down for a long count with a busted up rear rim.
But apparently the “hard-core” cyclists that Bechler’s got such a hardon for don’t want to hear about such slumming:
Hard-core riders say it isn’t ego-driven bike lust that causes them to invest that kind of money in a bike. For them, it’s about comfort, efficiency and dialed-in handling. And if that kind of ride costs thousands of dollars, so be it.
Look, if you’ve got the cash and can afford to plant your pampered ass in a custom-molded saddle stitched with the earhair of virgin free-range alpacas atop a state-of-the-art chrysanthemum-alloy frame that was built from your specific Lycra-clad inseam and buffed to a glowing finish with and whipped cream and the sighs of young lovers, I’m the last person in the world to tell you not to. But unless you’re Lance Armstrong or any of the top echelon of competitive cyclists I’ll be the first person in the world to laugh at you if you brag about doing so. Long and loud.
In other words, I’m not going to fault you for having the means to drop such ridiculously unnecessary amounts of cash on your 17-pound helium-infused SuperBling 1000EXi. But I am going to ridicule you if you have the audacity not to keep that crap to your weekend-warrior self.
In terms of the article, I particularly loved this following snip:
Michael Bright, 41, of Calabasas, spent eight days riding from San Francisco to Santa Monica last year. He says he wanted a bike that fit well and was comfortable to ride long distances. He achieved that goal with a $7,500 custom Serotta titanium and carbon fiber bike designed to be more compliant to soak up road bumps and fit right. “I don’t shift my weight an inch, I don’t fidget,” says Bright. “Once you have a custom frame, you won’t go back.”
Funny, when I was two years younger than Mr. Bright of Calabasas I spent the same amount of days riding from the Golden Gate Bridge to Towsley Canyon in Santa Clarita. I did that 475-miles on my previously mentioned $400 Giant and I didn’t give a gram-geek shit about how much I fidgeted or shifted my weight micrometrically. I just rode my damn bike each day until the distance goal was achieved.
And one of these years me and that Giant are gonna tune-up and take a couple hard-earned weeks and bike down California from the Oregon border to the Mexican border to raise money in support of California condor preservation efforts. In fact, whenever I get to that point that I can seriously start planning it, I’m gonna make my fundraising goal $7,500 in symbolic gesture to how fidget-phobic Mr. Bright could have better spent his money.
4 Responses to “ Money Well Pfffft’d ”
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Pingback from [sic] » Everyone, I’d Like You To Meet Ed
January 13th, 2007 at 10:40 am[...] A few days ago you might recall I waxed apoplectic over an article in the Times that waxed apopleptic over the joys and necessities of spending upwards of $8,000 or more for a bicycle. Indeed as an off-the-rack and rebuild type of cyclist I dared to dismiss and demean that niche market of really rich people on really expensive rides. Some people might say I doth protest too much. Some people might say there are better battles to fight. Some people might say I was a little harsh or stupid. Some people like commenter Ed who, from an @worldofwonder.net email address from which I presume he’s currently employed, chimed in several days after the fact with this little missed-the-point nugget that finished with rather a low blow that indicates he first read yesterday’s lamenting post about my continuing state of joblessness and found out the true reason why: What’s the fuss about? Many serious cyclists have custom made frames, although not at that high a price tag. And many of them don’t brag about the frame, the cost, etc. No wonder you’re unemployable – you have a chip on your shoulder the size of Catalina. [...]
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Pingback from [sic] » Apparently “Ed” Was Wrong
February 3rd, 2007 at 9:24 am[...] I wrote a sneering post in response to a January 8 L.A. Times article that went make-me-gag ga-ga over the joys of reallyreallyreally expensive custom bicycles and the really rich and/or debt-riddled dudes who ride them. [...]


January 12th, 2007 at 5:50 pm
What’s the fuss about? Many serious cyclists have custom made frames, although not at that high a price tag. And many of them don’t brag about the frame, the cost, etc. No wonder you’re unemployable–you have a chip on your shoulder the size of Catalina.
January 12th, 2007 at 6:45 pm
Man Ed, you’ve got balls the size of my chip coming in here with such a weak little smackdown that’s almost as chicken shit as it is a cheap shot. No on second thought it IS as chicken shit as it is a cheap shot. Looks like World Of Wonder won’t be offering me a job anytime soon, eh?