Random Takes On TV Truck Commercials

Being as I’ve mostly been watching football mostly on the broadcast box this past couple weeks, I’ve been abnormally subjected to the flow of repetitive crapaganda from truck makers who want me to buy their stuff. A meaningless sampling of the most offensive marketing schemes:

1) Chevy’s fauxtriotic “This is your truck” TV campaign backed by John Mellencamp squeezing his blandly genericana’d “This is our country” with all the energy of a tired old constipated man makes both the vehicle manufacturer and the musican more loathsome to me with each subsequent airing I see.

2) Ditto the loathing for Dodge’s idiotic Rock ’em-Sock ’em Robots spot. The match-winning blue robot leaving the ring can bash open a steel door, crash his head through a brick wall, scare a pair of hipsters into running off down the street, but can’t so much as pummel even a scratch onto the grill of the parked half-ton pickup he squares off on. “Ram Tough?” More like “Damn Enough!”

3) And then there’s the Nissan Titan spots that drag open with the first couple of dark and descending guitar notesfrom Black Sabbath’s “Iron Man.” While there’s no doubt it’s a classic headbangin’ song, the first thing it makes me do is remind myself I’ve gotta put Mercury on my list.

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Will

Will Campbell arrived in town via the maternity ward at Good Sam Hospital way back in OneNineSixFour and has never stopped calling Los Angeles home. Presently he lives in Silver Lake with his wife Susan, their cat Rocky, dogs Terra and Hazel, and a red-eared slider turtle named Mater. Blogging since 2001, Will's web endeavors extend back to 1995 with laonstage.com, a comprehensive theater site that was well received but ever-short on capital (or a business model). The pinnacle of his online success (which speaks volumes) arrived in 1997, when much to his surprise, a hobby site he'd built called VisuaL.A. was named "best website" in Los Angeles magazine's annual "Best of L.A." issue. He enjoys experiencing (and writing about) pretty much anything creative, explorational and/or adventurous, loves his ebike, is a better tennis player than he is horr golfer, and a lover of all creatures great and small -- emphasis on "all."