This Is Why I Hate Insurance Companies With “Farm” In Their Names

This first commercial from Farmers Insurance posted below left the urban cyclist in me wanting to bike over to the company’s Wilshire Boulevard headquarters and egg the building. The next one from State Farm just makes me twitch:

But beneath the arrogant humiliation of cyclists and cycling that’s being promoted in those spots, there’s a bit of desperation to these campaigns. These companies derive a substantial portion of their revenue from the premiums people pay to protect the cars they own and drive, so it’s no surprise that they’ll employ such ludicrous tactics as more and more people start looking at ways to go about their lives without them.

Shame on them.

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Will Campbell arrived in town via the maternity ward at Good Sam Hospital way back in OneNineSixFour and has never stopped calling Los Angeles home. Presently he lives in Silver Lake with his wife Susan, their cat Rocky, dogs Terra and Hazel, and a red-eared slider turtle named Mater. Blogging since 2001, Will's web endeavors extend back to 1995 with, a comprehensive theater site that was well received but ever-short on capital (or a business model). The pinnacle of his online success (which speaks volumes) arrived in 1997, when much to his surprise, a hobby site he'd built called VisuaL.A. was named "best website" in Los Angeles magazine's annual "Best of L.A." issue. He enjoys experiencing (and writing about) pretty much anything creative, explorational and/or adventurous, loves his ebike, is a better tennis player than he is horr golfer, and a lover of all creatures great and small -- emphasis on "all."