This first commercial from Farmers Insurance posted below left the urban cyclist in me wanting to bike over to the company’s Wilshire Boulevard headquarters and egg the building. The next one from State Farm just makes me twitch:

But beneath the arrogant humiliation of cyclists and cycling that’s being promoted in those spots, there’s a bit of desperation to these campaigns. These companies derive a substantial portion of their revenue from the premiums people pay to protect the cars they own and drive, so it’s no surprise that they’ll employ such ludicrous tactics as more and more people start looking at ways to go about their lives without them.

Shame on them.