This ad has been popping up on various websites I visit. If you’re not familiar with “Rich Dad” Robert Kiyosaki he’s a rags-to-riches self-empowerment guru who’s built an empire through books, seminars and such, preaching about how knowledge is the key to success — and there’s nothing wrong with that truth.

Trouble is I wish whoever was in charge of this particular ad had the knowledge to recognize that the unsuccessful juxtaposition of a blithely smiling Kiyosaki sitting next to his proud doomsaying boasts about devastating economic events past and to come (pitched, of course, to draw people to his “free”workshops, so he can profit off them as they learn his “secrets” for how to “profit” off such tragedies) conjures up a vision of him not as someone inspiring trust, but rather as something of shill grinning his way through the gates of hell who can see suckers much more clearly than he can see the future.