Approaching my tenth anniversary as a subscriber, I’m pretty much an OG when it comes to Netflix. But I’m thinking it might be time to call it quits. It’s not really Neflix’s fault, but it’s certainly their predicament â€” one made ever the more aware to me with last night’s spinning of the “Despicable Me” Blu-ray they sent.
Hollywood studios have certainly been trying to make Netflix and other mail-order/point-of-purchase movie rental companies pay in an effort to recoup losses piling up from a drop in the number of their DVDs the public is no longer purchasing. And they’ve succeeded on certain fronts. Last year Warner Brothers won the right to delay providing new releases to Netflix for 28 days in an effort to bolster sales.
Maybe that’s worked for them. Certainly there are legions of OMG-gotta-have-it impulse buyers who will race to purchase the latest from “Harry Potter” and “Twilight,” but I’m not among them. Case in point: my last DVD purchase was “Avatar” when it came out last spring. Before that the latest “Batman.” Before that I’m pretty sure it was a couple years with the latest (and hopefully final and definitive) version of “Blade Runner.” In other words, I’m very picky with the movies I add to my sparse â€” and dusty â€” collection of DVDs. The day you see me spending aaaaaaany amount of money to add a Jennifer Aniston vehicle or “The Green Hornet” to my permanent collection is the day I need to either be dressed up in a t-shirt saying “I’m Hollywood’s Bitch” or smacked soundly about the head and shoulders. Preferably both. In either order. Every day for the rest of my life.
Like the good little Netflix OG subscriber I am, I’ve shrugged and accepted the imposed delay because with the exception of films such as “True Grit,” that hold extraordinary appeal enough to get me into a theater seat, I can wait until the DVD release and beyond a month or two to see pretty much everything Hollywood throws at me.
But last night was different. Last night something changed. Last night I personally discovered how petty and ugly and unblinkingly desperate Hollywood’s crackdown is getting while spinning the Blu-ray Netflix had sent me of Universal’s “Despicable Me.” After the movie ended I clicked to access the accompanying extras listed in the main menu and instead of being able to see an array of short films was shown that as a “rental copy” the disk contained only the film and should I wish to view the additional features it was demanded that I buy a copy.
And while I’m not readysetgo to finally say to hell with Netflix, it’s not going to take many more similar rental roadblock experiences before I enact my own across-the-board crackdown and cancel â€” even though I know it’s not really their fault they were dressed up as Hollywood’s bitch.