One of the pitfalls of being a (albeit former) blogger of a certain low-level of local renown and influence is that I remain on mail lists of PR firms whose bot admins both:

1) Don’t know I’m a post-middle aged geezer curmudgeon;
2) Have even less of a clue how much I detest anything bandwagon marketed to the wannabe hipster class.

So you can guess my practically visceral reaction to find this pitch in my inbox this morning urging me to gush all OooooooGottaHaveIt over these products like I’m some sort of overly facial-haired and trucker-hatted arbiter of such crap.

gah